Traffic. Engagement. Conversion.
These three things are vital for a successful SEO, rest everything is secondary.
From creating content for the target audience to optimizing their search experience, SEO is the epicenter of marketing.
Let’s explore the fundamental secrets of SEO.
Fundamental 1: “SEO Activities”
SEO is all about understanding what the audience looks for and the reason they want it. Their search queries are monitored through search engine optimization based on various aspects like demographics, age bracket, gender, etc. People often consider it a back-end approach without knowing its thorough process. However, SEO techniques, methods, or strategies vary to a great extent, which are not known to all. SEO is not limited to one or two activities, rather its coverage area for digital marketing services is wider than you know or think. Some of the activities that can impact SEO success includes:
Off-page: It is what makes you call SEO a back-end process as off-page has nothing to do with this. This aspect helps in demonstrating and growing the website's authority and building trust, along with a consistent audience. All this is done using social media marketing, PPC marketing, Link building, reviews posting, and demonstrating user-centered content.
On-page: It’s where the content comes in the mainframe. Not only the content is an important ranking factor, but it also acts as a salesperson on a website to provide necessary information regarding products and services. It curates all that is visible to users or search engines on web pages, includes text, images, video, or audio and HTML tags, structured data, etc.
Technical Aspect- It undertakes the performance, visibility, and search engine’s response to your website. Technical jargon like URL structure, site structure, page speed, schema, crawling and indexing fall under the category.
Search engines like Google constantly update algorithms related to SEO, which can have a major impact on the site ranking on that particular search engine.
Fundamental 2: “Content”
Need not to mention, “Content” holds the utmost importance. Besides being a ranking factor, it helps in keeping Google updated about our services and shows that we are still active. Also, sites with no change are considered outdated by Google, thus degrading its ranking. Google constantly wants you to produce freshly brewed content to provide utility to your site visitors. Be it video, images, audio, or text, content can be highly impressive and engaging. Also, inculcating the right keyword in optimal keyword density can improve its response further. Social media marketing agency understands the need for rightful and properly implemented content to produce desirable results.
Fundamental 3: “Meta Descriptions and Headlines”
Meta Descriptions and Headlines serve a special purpose by marketing a lasting impression. It helps people decide whether your page/ site fulfills their search query or not and instigates them to click or leave. This engagement is called “CTR” or click-through rate. Optimizing these headlines and Meta descriptions can help by improving your click-through rate. Make sure your content is given with necessary keywords to appear in search results for users. An appealing headline can do half for you.
Utilizing the best of social media marketing services can help you take your website to another level for improved performance, traffic, engagement, and conversion. Our team at KPL Tech Solution comprises of digital marketing experts, SEO experts, content strategists, and writers who can generate desirable results for a website.