How To Do An SEO Competitor Analysis And Why It is Important

Essentially, this form of study allows you to avoid creating an SEO strategy from the ground up. Instead, it gives you a behind-the-scenes peek at what your competitors are doing right so you may implement their strategy.

Why Is It Necessary To Do A Competitive Analysis?

It's tempting to concentrate entirely on your own website's exposure and rank when doing SEO. SEO, on the other hand, does not happen in a vacuum. The performance of your competitors' websites and the strategies they employ will have a significant impact on the effectiveness of your SEO campaign. As a result, SEO competitor analysis on a regular basis is critical.

Furthermore, even if your site today ranks first for the crucial keywords in your portfolio, there's no guarantee that it will do so tomorrow, next week, or even next month. It's critical to keep an eye on your competitors so you can spot and respond to risks before they get too serious.

Conducting Keyword Competition Analysis: A Step-By-Step Guide

Keyword competition analysis can be complex and time-consuming, even if you've collated significant terms and linked them with your client's journey. However, following these steps, you may learn how to do an effective analysis of competitors and begin outperforming other websites in your industry.

Analyze The SEO Data And Strategies Of Your Competitors.

Gather SEO metrics for each of your competitors from your list. Make a graph that displays the following data:

1)The number of keywords for which the site is ranked.

2) The number of monthly visitors to the website.

3) On a scale of 1 (lowest) to 100 (highest), the domain rank of the website (highest).

4) The number of external domains that link back to the site?

While competitor analysis SEO, spend some time determining how competitive each of these websites is. Examine indicators like bounce rate, traffic sources, and top referrers for each competition on your list to assess site and SEO health.

Identify High-Return-On-Investment (ROI) Keyword Opportunities

Now that you know which rivals to focus on, investigate their keyword approach in greater depth. To find out which terms your competitors rank for, use a keyword research tool (see below) and add them to your chart.

Remove any keywords that are too difficult to compete for and, as a result, aren't worth your time. Then examine the remaining terms more closely. Which ones are relevant to your SEO strategy and offer the best return on investment (ROI)? Group the best keywords into relevant groups for maximum impact.

Determine Where You Can Outperform Your Competitors.

You've gained insight into your competitors' SEO approach and selected some of the keywords that you wish to target at this point. Then you must figure out how to defeat them. Here's how a digital marketing company can take advantage of its flaws:

  • On-Page SEO Elements: There are a few key strategies to use on-page SEO to outperform your competitors. You may create high-quality content with internal and external links, critical keyword coverage, and a large number of social shares. You may also improve the user experience by ensuring visitors are more engaged on your website.

  • Off-Page SEO Elements: Although there are fewer sorts of off-page SEO factors, they are as significant in the long run. Backlinks, or the amount and quality of domains that connect to your site, should be a priority. More backlinks from higher authority domains are required to outperform competitors.


The only thing left to do now that you've mastered SEO competitor analysis is to keep going. Continue to make little tweaks, keep an eye on your competition, and keep an eye on your rankings.

Your hard effort will eventually pay off, and you will begin to improve your standing. We at KPL Tech Solution keep a bull's eye on each facet so that we can deliver better results.