Marketing is the essence of the digital landscape, but the world is going to see some of the most interesting additions in 2020. It’s been predicted that the world of digital marketing will dominate the rest of technological advancement like AI, content marketing, programmatic advertising, video marketing, etc.
Most of us are familiar with the terms- SEO, PPC, content marketing, and social media marketing- premium part of digital marketing. All these strategies are used to improve reach, traffic, visibility brand reputation, etc. to drive conversion and sales. These services are offered by a digital marketing agency to let your site achieve fame and results.
Now, to think beyond this, the emerging marketing trends are elaborate and all-encompassing. Following these trends can improve the chances of survival in the cutting-throat competition.
Let’s dive deeper to embrace the change.
1. Next Generation SEO is ready to Take Off
Lately, Google’s BERT update has affected the SEO world majorly; it’s time to welcome more such updates. Goggle is striving to become human friendly and cohesive, and BERT is a progressive step. BERT is aimed at improving the ability of search engines to understand the complexity of language though natural language processing to identify the intent and context of search queries. Such will be the understanding that search engines will be able to differentiate between the prepositions like “to” and “for.” Every update carries challenges with it that may appear to be negative initially but will promote your site’s rank and its reach later on. Digital marketing company centers its strategies on all Google algorithms and other search engine algorithms for power-packed results
2. Voice-Powered Search is to be at its peak
Imagining the corporate world without emails is hardly possible, but with voice searches, the frequency of email will fall drastically. Voice searches are to rise by 50% in 2020. Though you may think that this is not a trend, but it will sooner be. Well, some of us may ponder over its relevance in a real-time digital world. All of us are familiar with online purchases through laptops or mobile phones; Voice-Powered Search will add ease to it.
Have you heard about Jetson.ai?
Jetson.ai works just like Alexa, Siri, or goggle assistance and record your audio. However, its features are way elaborate; you can place orders using this. What’s cool about Jetson.ai is, people can buy from your websites using this feature. Furthermore, it tracks the previous search to show similar results; for instance, you purchased a facewash last month, so if you search for a facewash, it will show you your previous choices first. Isn’t it cool?
You may also notice an upsurge in the use of ChatBots for additional convenience.
3. Personalization will invade the marketing nuances
With more and more people interested in getting their personalized results; the demand for search result customization is touching new heights. It’s not only user friendly but convenient and can potentially increase sales. Considering stats, 95% of marketers fail to convert their visitors; the percentage is even high for some of the businesses. But it’s going to change with personalization. All of us are familiar with how Amazons look and work. And it works! Especially for our searches. We hardly take time in finding and ordering our desired accessories. Such is the power of personalization.
To know more about digital marketing trends, approach professionals offering digital marketing services for reliable and quick results.